Politique de confidentialité, Skyward Agency

1Who is responsible for your data

The data controller is SWA INTERNATIONAL LTD, trading as Skyward Agency, a company incorporated in Mauritius under number C25217115, with its registered office at Royal Road, Air Lane, Grand Baie 30515, Mauritius.

For any question about your data: contact@skyward-agency.com.

2The data we process

What you give us. When you fill in a form, book a call, run one of our free tools or apply for a job: first and last name, email address, phone number, company, job title, the content of your message and, for a free tool, the address of the website analysed and the results. For a job application, the documents you send us.

Our exchanges. The emails you send us and the record of our relationship (meetings, quotes, invoices, projects) are kept in our internal management tool.

Our video calls. A note-taking assistant may join our Google Meet calls. It appears as a participant and only joins when we admit it, in full view of everyone. It records the audio to produce a transcript and a summary, filed with your company's record. Just ask us, before or during the call, and we remove it straight away.

Prospecting. We contact professionals who may be interested in our services, by email, on LinkedIn or by post. We then use business contact details (name, job title, company, work email and phone) taken from public sources such as company websites, directories and registers, or from business data providers. Every message lets you opt out of any further contact.

Your browsing. Our websites measure their audience with our own tool: a random identifier with no personal data, and the country derived from your IP address, which is never stored. They also use Google Analytics, Google Ads and the Meta pixel to measure traffic and the performance of our campaigns. When a request reaches us, this information may be sent to Google and Meta from our servers, with your email and phone number in encrypted, irreversible form.

We do not process any so-called sensitive data.

3How we use artificial intelligence

Some processing relies on artificial intelligence models, accessed through the OpenRouter service:

sorting the emails received at our contact address;
transcribing and summarising our calls;
writing the reports of our free tools.

These tools help us prepare our work: no decision about you is made automatically, a member of our team reviews and decides.

4Why we process it, and on what basis

Answering your request, preparing a proposal: Pre-contractual steps taken at your request
Delivering our services: Performance of the contract
Keeping our accounts: Legal obligation
Sending you a free tool's results: Your request
Prospecting professionals: Our legitimate interest, with a right to object at any time
Call notes and summaries: Our legitimate interest in keeping an accurate record of our exchanges
In-house audience measurement: Our legitimate interest, with no cross-site tracking
Google Analytics, Google Ads, Meta pixel: Your consent
Recruitment: Pre-contractual steps related to your application

5Who can access your data

Members of our team, each for their own work, and the providers that run our tools:

Hostinger (Cyprus): Hosting of our website and automation servers
Vercel (United States): Hosting of our applications
Supabase (servers in Paris): Database of our internal tool
Google Ireland: Email, calendar, video calls, Analytics and Ads
Meta Platforms Ireland: Measuring our Facebook and Instagram campaigns
OpenRouter (United States): Access to artificial intelligence models
Instantly (United States): Sending our prospecting emails
Apollo (United States), Enrow: Business data for prospecting
Sinky, Manuscry: Prospecting on LinkedIn and by post

We never sell or rent your data, and we do not share it with anyone else unless the law requires us to.

6Where your data is stored

Our database is in Paris and our website in Cyprus. Some providers process data in the United States, and our team accesses it from Mauritius: these transfers outside the European Union are covered by the European Commission's standard contractual clauses or by the EU-US Data Privacy Framework.

7How long we keep it

Requests with no follow-up: 3 years after our last exchange
Prospecting: 3 years after our last contact, or until you object
Free tools: 3 years after your request
Call notes (audio, transcript, summary): Same as your company's record
Clients: The whole relationship, then 10 years for accounting documents
Job applications: 2 years after our last contact, unless you ask us to delete them
In-house audience measurement: 13 months at most

8Cookies and trackers

Skyward audience measurement: Counts visits to our own websites only, tracks no one elsewhere. 13 months.
Google Analytics: Traffic measurement, by Google
Google Ads: Measuring our Google ads
Meta pixel: Measuring and showing our ads on Facebook and Instagram

The lifetime of Google and Meta cookies is set by those companies. You can refuse them at any time: by setting your browser to block or delete cookies, and in the ad settings of your Google and Meta accounts. Refusing them has no effect on your browsing.

9Your rights

At any time you can access your data, have it corrected or erased, object to its processing, ask for it to be restricted or ported, withdraw your consent and tell us what should happen to your data after your death.

Write to us at contact@skyward-agency.com: we reply within one month. To stop receiving our emails, use the link at the bottom of any of them.

If you are not satisfied with our answer, you can contact the supervisory authority: the CNIL in France, your national authority elsewhere in the European Union, or the Data Protection Office in Mauritius.

10Security

Exchanges with our websites are encrypted, access to our tools is restricted to our team through personal accounts, and each member only accesses the data needed for their work.

11Changes

This policy changes with our tools and services. The date of the last update is shown at the top of the page.