Introduction
The advent of large language models (LLMs) like ChatGPT and Gemini is profoundly disrupting the search engine optimization landscape. As users increasingly move away from traditional search methods.
The revolution is underway with these conversational artificial intelligences that are redefining how we search for information online. For marketing and SEO professionals, it has become essential to adapt their strategies to remain visible in this new ecosystem where content is not only indexed by Google but also directly exploited by conversational AIs.
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