Wix pricing for paid plans ranges from €12 to €38 per month for showcase and business websites, and from €27 to €34 per month for online stores, when billed annually. A free plan does exist, but it comes with Wix ads and a Wix subdomain, with no custom domain name included.
Picking a Wix plan means weighing a monthly budget against very specific features: an online store, advanced SEO, storage space. This guide breaks down the Wix pricing structure explained plan by plan for 2026, so the decision rests on real numbers rather than a gut feeling. We’ll also flag the traps that end up costing twice as much as necessary — and the ones that, on the flip side, cost real money in lost opportunity if you cut corners on the wrong line item.
- Wix offers a range of plans running from a free personal site all the way to an advanced e-commerce package, with six main paid tiers.
- Wix cost varies from €12 to €38 per month on an annual commitment, with discounts of up to 30% compared to monthly billing.
- Every plan includes web hosting, a free domain name for the first year, and customer support, starting with the first paid tier.
- The right choice depends on what the site actually needs to do: local visibility, online sales, or advanced marketing tools like email automation.
What Are the Different Wix Pricing Plans and Their Costs?
Wix offers six main paid plans in 2026: Light (€12/month), Core (€17/month), Business (€24/month) and Business Elite (€38/month) for showcase and professional sites, plus eCommerce Essential (€27/month) and eCommerce Unlimited (€34/month) for online selling, all billed annually.
A free plan exists, but it needs to be seen for what it is: a demo showcase, not a real website-building tool for a business. The imposed subdomain (mysite.wixsite.com) and the Wix ads displayed across the pages hurt credibility — a B2B prospect who lands on that kind of URL rarely moves on to the next step.
How Much Does Wix Cost Per Month? Wix Pricing Structure Explained by Category
The table below compares Wix’s six paid plans across three factors that directly drive the decision: the monthly rate on annual billing, the typical use case, and storage capacity. Worth noting: the Business Elite plan costs €38 per month — more than triple the Light plan’s €12 — for storage that jumps from 2GB to unlimited.
| Plan | Monthly Price | Best For |
|---|---|---|
| Light | €12 | Personal showcase site |
| Core | €17 | Small business site |
| Business | €24 | Advanced SEO, growing traffic |
| Business Elite | €38 | High traffic, heavy marketing |
| eCommerce Essential | €27 | Beginner online store |
| eCommerce Unlimited | €34 | Growing e-commerce site |
In practice, this Wix premium plans comparison changes one thing: it stops you from paying for Business Elite when a showcase site with 5 pages and 200 monthly visitors runs perfectly well on a €17 Core plan. The €252 yearly gap between the two often ends up funding a much more profitable outsourced SEO service instead.
Wix Business Plans Features vs Wix E-Commerce Pricing Details: What’s Included?
Wix’s Business and eCommerce plans include online payment processing, order tracking, email marketing automation, a free domain name for the first year, and advanced SEO tools that are absent from the Light and Core plans.
The line between a “showcase site” plan and an “online store” plan isn’t drawn by the sticker price alone. It’s drawn by specific Wix features, often invisible until you actually need them — and that suddenly become deal-breakers the day you do.
- Multiple payment methods (credit card, PayPal, bank transfer) built in with no extra Wix commission
- Inventory management with automatic low-stock alerts
- Configurable discount coupons and loyalty programs
- Advanced SEO tools: structured data tags, automatic sitemap, 301 redirect management
- Priority customer support via chat, available 24/7 on eCommerce plans
- Automatic abandoned cart recovery emails
One detail that trips up a lot of beginner online sellers: the eCommerce Essential plan doesn’t support multi-currency sales or recurring subscriptions (products sold on a subscription basis). You need to move up to eCommerce Unlimited for that — information that’s missing from Wix’s main pricing page, and that most people discover only once they’re setting up their store, three weeks after launch.
The real cost of a Wix plan is never what’s printed at the top of the pricing page. It’s the features you discover are missing three months in — right when switching plans means reconfiguring part of your product catalog.
What the Chart Reveals About the Price Gap
Wix pricing doesn’t scale in a straight line: the biggest jump sits between Business (€24) and Business Elite (€38), a 58% increase driven more by advanced marketing features (multichannel automation, customer segmentation) than by extra storage or bandwidth.
Wix’s Business Elite Plan Costs €38/Month — Three Times the Price of the Light Plan at €12
Wix’s 2026 pricing grid shows a €26 gap between the entry-level Light plan (€12/month) and Business Elite (€38/month). The eCommerce plans, at €27 and €34/month, sit price-wise between Business and Business Elite, despite offering more advanced online-selling features than either showcase plan.
This gap shows that the best value jump sits between Core and Business, where advanced SEO kicks in. Beyond that point, each extra tier mostly funds automated marketing tools, which only pay off past a certain traffic volume.
| Item | Value (€) |
|---|---|
| Light | €12 |
| Core | €17 |
| Business | €24 |
| eCommerce Essential | €27 |
| eCommerce Unlimited | €34 |
| Business Elite | €38 |
How to Choose the Right Wix Plan for Your Needs
Choosing among Wix plans comes down to three questions, in this order: does the site need to sell online, what’s the expected monthly traffic, and how important is organic search — a showcase site that doesn’t sell anything never needs an eCommerce plan.
The most effective approach follows a simple, almost mechanical logic once you know your own requirements.
- Decide whether the site needs to sell online or simply showcase a business
- Estimate the monthly traffic you’re aiming for over the next 12 months, not just at launch
- Check whether you genuinely need advanced SEO (multi-language, rich markup, built-in blog)
- Compare the real annual cost, discount included, not the monthly price shown up front
- Try the free plan or a trial to test the interface before committing to anything
- Check storage and bandwidth limits against the content you plan to publish (video, galleries)
Which Wix Plan Is Best for a Small Business? Three Real-World Scenarios
A Plumber Who Wants a Showcase Site With a Contact Form
For this kind of profile, the priority is local visibility on Google, not online sales. Two things matter: a custom domain name for credibility, and decent local SEO. The €17/month Core plan is more than enough here, with 3GB of storage. Paying for Business Elite would be a waste — that plan bills for multichannel marketing tools that are completely useless on a 6-page site.
A Jewelry Maker Selling 40 One-of-a-Kind Pieces a Month Online
Here, volume stays low, but every sale counts. What matters most: precise inventory tracking (unique pieces, no duplicates), loyalty coupons, and tight control over the cost of ownership. The €27/month eCommerce Essential plan covers this need exactly, without overpaying for multi-currency selling or recurring subscriptions she’ll never use.
A 20-Employee SME Launching a B2B Store With a 500-Item Catalog
At this scale, the math changes completely. You need advanced inventory management, automated accounting exports, and priority support in case something breaks mid-promotion. The €34/month eCommerce Unlimited plan becomes worthwhile once monthly revenue passes roughly €3,000 — the point where the plan’s cost drops below 1.2% of the revenue it generates.
Costly Mistakes to Avoid — and Yes, Wix Does Offer a Discount for Annual Subscriptions
The most common mistake: signing up for a monthly plan “just to test it,” then staying on it out of sheer inertia. Monthly billing costs 30% more on average than annual billing for the exact same Wix features — on a Business plan, that’s €24/month annual versus roughly €33/month billed monthly, a yearly gap of over €100.
The second mistake: underestimating how plan choice affects SEO. The Light and Core plans restrict certain advanced search tools (rich structured data, fine-grained hreflang management for multilingual sites). A business site targeting several countries needs to plan for this before building out all its content — migrating later usually means redoing part of the internal linking structure.
Is Wix Worth It? Wix Website Cost vs Squarespace Pricing
Wix stays cost-effective for a showcase site or an e-commerce site up to roughly 500 items and moderate traffic; beyond that, the cost of third-party apps and Wix’s customization limits can make a custom build or WooCommerce cheaper in the medium run.
Working out whether Wix pays off can’t stop at the sticker price. You also need to factor in third-party apps from the Wix marketplace (typically €5 to €20/month each) for specific needs like accounting or advanced multilingual support — features that, on some competing platforms, come built in for free.
That said, for a business just getting started, the biggest argument is time. A tradesperson or freelancer building their own professional site without a developer saves, on average, two to three weeks compared to a solution that requires separate web hosting and manual CMS setup. That saved time is often worth more than the price difference with an open-source alternative.
Another real point in Wix’s favor: an SSL certificate, web hosting, and automatic backups are included on every paid plan. On a self-hosted setup, those three elements alone easily add €10 to €15 a month — a cost that’s often left out of quick comparisons.
Working on a project like this? See our dedicated page: e-commerce website.
FAQ: Wix Pricing and Plans
Is Wix Free Forever or Just a Trial? Free Plan Limitations Explained
Wix’s free plan is permanent, not a trial. It comes with a Wix subdomain (not customizable), displays Wix ads on your pages, and caps storage at 500MB. There’s no way to use a custom domain name without upgrading to a paid plan.
Can You Switch Wix Plans Later On?
Yes, upgrading to a higher plan is possible at any time, with a prorated adjustment for the remaining billing period. Downgrading to a lower plan, on the other hand, usually means waiting until the current billing cycle — annual or monthly — ends.
Does Wix Pricing Include VAT?
The rates Wix displays by default are generally shown pre-tax, depending on the billing country. In France, 20% VAT is added at checkout, which pushes a plan listed at €24 up to roughly €28.80 including tax on the actual invoice.
What’s Not Included in Wix Plan Pricing?
Third-party apps from the Wix marketplace (accounting, customer reviews, advanced chat), domain renewal after the first free year, and certain payment-processing transaction fees are all billed separately, on top of whatever monthly plan you’ve chosen.
At the end of the day, weighing the different Wix cost tiers always comes down to the same question: what does this site need to actually produce six months from now? A contact form that works, or a 300-product catalog taking payments every day. Once that question is answered, the right plan takes about ten minutes to pick from the pricing grid — everything after that is content and SEO, built plan after plan.
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